A mock brief for Liberty London from my Masters in Illustration.
Campaign: We are producing a Christmas brochure / gift guide showcasing the beautiful products that would make perfect Christmas gifts.
Theme: The theme is A Christmas Caper where we incorporate a story to create a magical and whimsical Christmas feel. We would like to capture humour in the characters, while maintaining the product as the main feature of the brochure. It needs to be bright, playful and very Christmassy.
Characters: Snowflake, Jingle bell, Fairy and Fox. We are looking for a visual narrative that sees the aforementioned characters navigate through different departments in an imaginative way, showcasing various products.
Departments: Jewellery; Perfume & Beauty; Fashion (menswear, womenswear and children); Accessories; Chocolate shop; Liberty Fabric; Homewares, including Stationery.